About Queen of Hearts Antiques & Interiors
Vision: To be the Southeast's leading antique & interiors mall in merchandise quality and customer
Mission: To provide a superior customer experience by
~ attracting and retaining resourceful, creative and savvy dealer-merchants
~ maintaining a wide array of merchandise at affordable prices
~ providing service minded, knowledgeable sales staff
Objective: To have a well informed dealer-merchant as a welcomed member of our Queen team.
Jim and Stacey Anderson opened the first Queen of Hearts Antiques and Interiors in 1998, and now have three stores in Alpharetta, Buford and Marietta. Between all three stores, there are over 500 dealer-merchants who showcase their merchandise, and the list continues to grow.
Stacey became interested in antiques as a child and at the age of 13 asked her grandfather for the antique rocking chair that graced his front porch. When she received it as a gift at 16, her extensive collection of antique furniture officially started. She attended the University of Georgia and earned a degree in advertising and marketing. She became involved in marketing and print production – even starting her own print company – and she continued to feed her interest in antiques. While in her 20s, she and her mother shared space in an antique mall selling mostly furniture. When she determined that she really only wanted to buy for herself, not for clients, it was wiser for her to bow out.
Meanwhile, she married and had two sons. Her husband, Jim, traveled a lot in his job with Timberland. Desiring a change in lifestyle and an opportunity to work together, the two began exploring options for opening a business. Jim worked for an antique mall for a year before they decided to go out on their own. Stacey and Jim visited and researched antique malls across the country, culling ideas and concepts to help build the Queen of Hearts into very innovative and progressive antique and interior malls. The three most important business concepts that have contributed to the Queen of Hearts success are providing outstanding customer service, adapting to the marketplace, and the daily involvement of the Andersons. Jim is head of operations and Stacey handles the financial, communications, and marketing areas of the company. Queen of Hearts has been branded to be a one-stop shop for antiques and home interiors merchandise.
The first Queen of Hearts Antiques & Interiors opened with 12 dealers in a 3-year vacant Ingles Store location (33,609 sf) in Alpharetta in July 1998. The dealer merchant count is currently over 200 with a wait list. Queen of Hearts has since added additional locations in Buford and Marietta. In May 2003, Jim and Stacey partnered with Pam Creque to buy an existing antique/interior mall in East Cobb. The business was sold in February 2006. In January 2004, the Buford Queen of Hearts opened and currently is home to 185 dealers in 33,609 sf and there is a wait list. In May 2006, the Queen of Hearts of Marietta opened in a 19,700 square foot facility on Canton Road at East Piedmont. That location was closed in July, 2012 and we moved the store to the present location at 2745 Sandy Plains Road in Marietta. Currently, we have over 150 consignors with a wait list.
Queen of Hearts leases floor space to merchant dealers, making the business as much about real estate as antiques. In addition to the leased space, Queen of Hearts provides sales staff to help customers and to transact sales. While each location has the Queen of Hearts signature set up – wide, easy-to-navigate aisles named after streets in Charleston, S.C. – each also has its own personality. Dealers in Alpharetta feature products targeted to designers and decorators. Marietta is more of a traditional antiques store, while Buford has a lot of dealers who are creatively repurposing old items for new uses.
Every year the Andersons kick off the year with a Wine and Dine event in each store for all the dealers and their families and is always well-attended. Spring brings our annual Spring Fling event and staff and dealers bring in their home-made tea sandwiches, cookies and desserts for our customers. Our Holiday Open House is a favorite with our customers as each aisle has a delicious assortment of homemade appetizers, sandwiches, cookies, and desserts all created by our staff and dealer merchants. Stacey and Jim are very close to their 50 staff members, who are like family to them. They practice an open-door policy, in which staff members have their personal cell phone numbers and can call them at any time. Staff and manager meetings are scheduled regularly throughout the year.